The Impact of Frequent Shopper Programs in Grocery Retailing
Year of publication: |
2003
|
---|---|
Authors: | Lal, Rajiv ; Bell, David |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 1.2003, 2, p. 179-202
|
Publisher: |
Springer |
Subject: | frequent shopper programs | loyalty programs | grocery retailing | game theory |
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