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Search: subject:"fundraising campaigns"
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fundraising campaigns
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Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
Pride and gratitude : egoistic versus altruistic appeals in social media advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of business research : JBR
142
(
2022
),
pp. 499-511
Persistent link: https://www.econbiz.de/10013168410
Saved in:
3
Le financement participatif accompagné : le secret du succès?
Berthelot, Sylvie
;
Gagné, Vincent
;
Coulmont, Michel
- In:
Revue Gestion 2000 : management & prospective
38
(
2021
)
5
,
pp. 73-90
Persistent link: https://www.econbiz.de/10013162871
Saved in:
4
The effects of the facial expression of beneficiaries in charity appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
5
Drawing What Homelessness Looks Like: Using Creative Visual Methods as a Tool of Critical Pedagogy
Dean, Jon
- In:
Sociological Research Online
20
(
2015
)
1
,
pp. 2-2
homelessness charities often utilise stereotypical images in their
fundraising
campaigns
, focusing on the arresting issue of rough …
Persistent link: https://www.econbiz.de/10011186308
Saved in:
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