Leong, Quee-Ling; Karim, Shahrim Ab; Chua, Bee-Lia; … - In: International Journal of Tourism and Hospitality … 1 (2017) 2, pp. 64-79
The global Muslim tourists' expenditure on gastronomy products is on the rise. However, to date few studies were conducted to empirically determine the behaviour of the Muslim tourists' especially from the Middle East countries towards Malaysian gastronomy. Therefore, the key purpose of the...