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Liminal consumption within Nigerian wedding rituals : the interplay between bridal identity and liminal gatekeepers
Fagbola, Ladipo
;
McEachern, Morven G.
;
Raftopoulou, Effi
- In:
Marketing theory
23
(
2023
)
3
,
pp. 437-462
Persistent link: https://www.econbiz.de/10014368297
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