Grewal, Rajdeep; Chandrashekaran, Murali; Dwyer, F. Robert - In: Marketing Science 27 (2008) 5, pp. 886-902
Multinational corporations (MNCs) often pursue global strategies that emphasize efficiency, flexibility, and learning … study how host country task- and institutional environments might influence the efficacy of global strategies for MNC … antecedents of performance judgment magnitude and uncertainty. Findings pertaining to interactions between global strategies and …