Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
Year of publication: |
2008
|
---|---|
Authors: | Grewal, Rajdeep ; Chandrashekaran, Murali ; Dwyer, F. Robert |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 5, p. 886-902
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | multinational corporation | global strategies | environment | judgment uncertainty |
-
Steenkamp, Jan-Benedict E. M., (2014)
-
Integrative capacity as a moving force in newly formed Icelandic multinational enterprises
Ásta Dís Óladóttir, (2010)
-
The international business environment : global and local marketplaces in a changing world
Morrison, Janet, (2006)
- More ...
-
Grewal, Rajdeep, (2008)
-
Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali, (2010)
-
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep, (2010)
- More ...