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The role of government campaign commercials in shaping government brand equity
Naik, Shubhanshu
;
Srivastava, Mallika
;
Tapas, Poornima
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012138794
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