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Search: subject:"green advertising receptivity"
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Sustaining organizational customers' consumption through corporate social responsibility and
green
advertising
receptivity
: the mediating role of green trust
Bang Nguyen Viet
;
Cong Thanh Tran
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-18
The study investigated the effect of corporate social responsibility (CSR) and
green
advertising
receptivity
(GAR) on …
Persistent link: https://www.econbiz.de/10014534547
Saved in:
2
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
3
Predicting the value-based determinants of sustainable luxury consumption : a multi-analytical approach and pathway to sustainable development in the luxury industry
Essiz, Oguzhan
;
Senyuz, Aysu
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 1721-1758
Persistent link: https://www.econbiz.de/10014513952
Saved in:
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