Neciunskas, Paulius - In: Organizations and markets in emerging economies 13 (2022) 1/25, pp. 50-70
This research demonstrates that global food products suffer from healthiness bias - a tendency to favor local food … findings and provides empirical evidence that the perception of the product's healthiness is a driver of this phenomenon … products are associated with lower perception of healthiness. In turn, such evaluations impact consumers' buying intentions …