It's the smallness that counts : consumer preferences for small versus large companies' products
Year of publication: |
2023
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Authors: | Uzdavinyte, Elze ; Baršytė, Justina ; Kaminskiene, Zivile |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2576-2587
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Subject: | company size | consumer preferences | healthiness | pathogen disgust | perception of safety | small companies | willingness to buy | Betriebsgröße | Firm size | KMU | SME | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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