Šeric, Maja; Gil-Saura, Irene; Ozretić-Došen, Đurđana - In: International Journal of Contemporary Hospitality Management 27 (2015) 5, pp. 958-979
in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level … the literature. First, IMC is analyzed in a new environment, that is high-quality hotels. Second, the study is conducted …