Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
Year of publication: |
2012
|
---|---|
Authors: | Šerić, Maja ; Saura, Irene Gil |
Published in: |
Tržište/Market. - Ekonomski Fakultet, ISSN 0353-4790. - Vol. 24.2012, 1, p. 67-83
|
Publisher: |
Ekonomski Fakultet |
Subject: | integrated marketing communications | managers | guests | high-quality hotels | Dalmatia |
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