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Search: subject:"implementation"
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Subject
All
Marketingmanagement
16,094
Marketing management
16,093
Implementation
4,050
Marketing
3,193
Einführung
2,814
Theorie
2,694
Theory
2,662
Consumer behaviour
2,471
Konsumentenverhalten
2,471
Deutschland
2,150
Germany
2,097
Relationship marketing
1,899
Beziehungsmarketing
1,898
USA
1,450
Strategisches Management
1,415
United States
1,413
Brand management
1,333
Markenführung
1,333
Strategic management
1,164
Unternehmenserfolg
1,162
Firm performance
1,161
Online-Marketing
1,119
Internet marketing
1,086
SME
1,048
KMU
1,040
Innovation
1,035
Erfolgsfaktor
858
Success factor
818
implementation
736
Internationales Marketing
720
International marketing
715
Innovationsmanagement
687
Social Web
671
Social web
671
Marktforschung
665
Innovation management
663
Werbung
614
Markenimage
592
Brand image
589
Advertising
569
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Online availability
All
Undetermined
5,636
Free
4,437
Type of publication
All
Article
14,002
Book / Working Paper
10,053
Other
118
Journal
51
Type of publication (narrower categories)
All
Article in journal
9,998
Aufsatz in Zeitschrift
9,998
Aufsatz im Buch
2,776
Book section
2,776
Graue Literatur
1,707
Non-commercial literature
1,707
Hochschulschrift
1,510
Thesis
1,275
Working Paper
1,197
Arbeitspapier
926
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
707
Case study
651
Fallstudie
651
Textbook
605
Bibliografie enthalten
592
Bibliography included
592
Aufsatzsammlung
389
Konferenzschrift
230
Ratgeber
207
Guidebook
189
Conference proceedings
149
Dissertation u.a. Prüfungsschriften
135
Article
125
Reprint
125
Glossar enthalten
103
Glossary included
103
Handbook
92
Handbuch
92
Conference paper
90
Konferenzbeitrag
90
Amtsdruckschrift
58
Government document
58
Collection of articles written by one author
46
Sammlung
46
Fallstudiensammlung
45
Bibliografie
32
Systematic review
29
Übersichtsarbeit
29
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Language
All
English
17,110
German
5,051
Undetermined
1,788
French
103
Spanish
44
Polish
43
Russian
33
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
Swedish
11
Ukrainian
11
Lithuanian
7
Czech
6
Romanian
6
Slovak
5
Bulgarian
3
Danish
3
Indonesian
3
Croatian
2
Serbian
2
Turkish
2
Valencian
1
Finnish
1
Kazakh
1
Macedonian
1
Slovenian
1
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Author
All
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
65
Meffert, Heribert
62
Lombardi, Michele
60
Pepels, Werner
47
Serrano, Roberto
42
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Vrontis, Demetris
30
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Korpela, Ville
29
Tomczak, Torsten
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
O'Cass, Aron
25
Piercy, Nigel
25
Burmann, Christoph
24
Hinson, Robert
22
Melewar, T. C.
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Kunimoto, Takashi
21
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Institution
All
International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
American Marketing Association
58
Mathematica Policy Research
58
Bank of Canada
24
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
IGI Global
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
European Central Bank
12
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
Verlag Dr. Kovač
11
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
UNICEF Innocenti Research Centre
10
Verlag Franz Vahlen
10
C.E.P.R. Discussion Papers
9
CESifo
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
ARENA
8
De Gruyter Oldenbourg
8
Edward Elgar Publishing
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
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Published in...
All
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
209
Journal of strategic marketing
193
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
98
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
75
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of advertising research
44
International journal of production research
43
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Cogent business & management
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
Marketing : ZFP ; journal of research and management
42
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Source
All
ECONIS (ZBW)
21,215
RePEc
1,926
EconStor
427
USB Cologne (EcoSocSci)
349
BASE
218
Other ZBW resources
54
ArchiDok
26
USB Cologne (business full texts)
9
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Showing
21
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date (oldest first)
21
Schulspeisung als Kernbeitrag zur Sozialen Sicherung : Analysen und Empfehlungen
Bliss, Frank
-
2024
Persistent link: https://www.econbiz.de/10014543690
Saved in:
22
Integración ordenada de las Fintech como participantes de los sistemas de pago regulados en El Salvador
Andrade Gómez, Angela Azucena
;
Coto Cruz, Valeria del …
-
2024
Persistent link: https://www.econbiz.de/10014507335
Saved in:
23
A bibliometric review of IFRS adoption and compliance research in Africa
Effah, Nana Adwoa Anokye
- In:
Journal of business and socio-economic development
4
(
2024
)
3
,
pp. 193-209
understanding, streamline
implementation
processes and improve compliance methods. Originality/value - This review is one of the few …
Persistent link: https://www.econbiz.de/10014555601
Saved in:
24
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
25
Analysis of factors influencing Circular-Lean-Six Sigma 4.0
implementation
considering sustainability implications : an exploratory study
Skalli, Dounia
;
Charkaoui, Abdelkabir
;
Cherrafi, Anass
; …
- In:
International journal of production research
62
(
2024
)
11
,
pp. 3890-3917
Persistent link: https://www.econbiz.de/10014547150
Saved in:
26
The effectiveness of lean management applying process : case study on Jordan Electricity Distribution Company
Alkhlaifat, Osama Khaled
;
Koloszár, László
- In:
International journal of productivity and quality …
38
(
2023
)
4
,
pp. 464-481
Persistent link: https://www.econbiz.de/10014313569
Saved in:
27
Managing
implementation
of the ERP systems : the importance of technical and consultant support
Jabraoui, Siham
;
Touil, Abdelhak Ait
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
4
,
pp. 173-183
Persistent link: https://www.econbiz.de/10014250280
Saved in:
28
The art of holistic digitalisation : a meta-view on strategy, transformation,
implementation
, and maturity
Schallmo, Daniel
;
Williams, Christopher A.
;
Tidd, Joseph
- In:
International journal of innovation management : IJIM
26
(
2022
)
3
,
pp. 1-34
Persistent link: https://www.econbiz.de/10013463247
Saved in:
29
Bought in? : the contingent effect of stakeholder support upon strategic
implementation
success in American municipalities
Mitchell, David
- In:
Public management review
24
(
2022
)
5
,
pp. 773-798
Persistent link: https://www.econbiz.de/10013190379
Saved in:
30
Overcoming the challenges of enterprise resource planning (ERP) : a systematic review approach
Akrong, Godwin Banafo
;
Shao, Yunfei
;
Owusu, Ebenezer
- In:
International journal of enterprise information systems …
18
(
2022
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014307052
Saved in:
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