Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Vasilis Theoharakis, Yuyan Zheng, Long Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Theoharakis, Vasilis ; Zheng, Yuyan ; Zhang, Long |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 174.2024, Art.-No. 114525, p. 1-11
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| Subject: | Dynamic capabilities | Marketing planning | Reconfiguration | Strategic implementation | Marketingmanagement | Marketing management | Theorie | Theory | Dynamische Kompetenzen | Strategisches Management | Strategic management | Unternehmensplanung | Corporate planning |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114525 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014548081