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Search: subject:"in-depth interviews"
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in-depth interviews
24
In-depth interviews
20
Consumer behaviour
12
Konsumentenverhalten
12
Befragung
7
Interview
7
entrepreneurship
5
qualitative research
5
Entrepreneurship
4
Entrepreneurship approach
4
Brand management
3
Business start-up
3
Internet marketing
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Online-Marketing
3
Qualitative research
3
Stakeholder
3
Unternehmensgründung
3
ageing
3
mobile marketing
3
motivation
3
rural
3
Beziehungsmarketing
2
Brand image
2
China
2
Cognition
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
E-commerce
2
Ehrenamtliche Arbeit
2
Electronic Commerce
2
Frauen
2
Gender
2
Gender discrimination
2
Geschlechterdiskriminierung
2
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Undetermined
28
Free
14
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Article
49
Book / Working Paper
3
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Article in journal
34
Aufsatz in Zeitschrift
34
Article
2
Aufsatz im Buch
1
Book section
1
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1
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Graue Literatur
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1
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English
42
Undetermined
10
Author
All
Balan, Carmen
3
Delfmann, Heike
3
Bitsch, Vera
2
Cheong, Hyuk Jun
2
Meyer, Heather M.
2
Mohammed-Baksh, Sufyan
2
Abeysekera, Ruwan
1
Abutaleb, Soha
1
Adina, Săniuţă
1
Albinsson, Pia A.
1
Ali, Rabia
1
Anisimova, Tatiana
1
Ansuategi, Alberto
1
Arcand, Manon
1
Aung, May
1
Ban, Joowon
1
Bankole, Akinrinola
1
Basu, Avirupa
1
Bilro, Ricardo Godinho
1
Biswas, Dibyangana
1
Borderie, Joceran
1
Bruwer, Johan
1
Buil, Isabel
1
Carmen, Petrişoaia
1
Carrocci, Céline Sacha
1
Chan, Fong Yee
1
Chaudhury, Sarita Ray
1
Chen, Tso-Jen
1
Crié, Dominique
1
Dadzie, Charlene A.
1
Damle, Neha
1
De Chernatony, Leslie
1
Delle Site, Paolo
1
Durif, Fabien
1
El-Bassiouny, Noha
1
Erjavec, Karmen
1
Ertz, Myriam
1
Feiereisen, Stephanie
1
Foudi, Sébastien
1
Galarraga, Ibon
1
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Institution
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European Regional Science Association
1
Published in...
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Qualitative market research : an international journal
3
International review on public and non-profit marketing
2
Journal of travel and tourism marketing
2
Research in transportation economics
2
Social Science & Medicine
2
The AMFITEATRU ECONOMIC journal
2
54th Congress of the European Regional Science Association: "Regional development & globalisation: Best practices", 26-29 August 2014, St. Petersburg, Russia
1
Amfiteatru Economic Journal
1
Annals of Faculty of Economics
1
Cogent Business & Management
1
Cogent business & management
1
Creative and Knowledge Society
1
Demographic Research
1
ERSA conference papers
1
European journal of marketing
1
Health marketing quarterly
1
International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
1
International journal of business
1
International journal of entrepreneurship and small business
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of wine business research : IJWBR
1
Journal of Agricultural and Applied Economics
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of poverty : innovations on social, political & economic inequalities
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management decision
1
Management research : the journal of the Iberoamerican Academy of Management ; MRJIAM
1
Market : review for marketing theory and practice
1
Marketing in a digital world
1
Marketing intelligence & planning
1
Middle East journal of management : MEJM
1
Regional Science Inquiry
1
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ECONIS (ZBW)
36
RePEc
12
EconStor
3
Other ZBW resources
1
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1
Exploring personal savings versus hedonic consumption in the new normal
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10014484219
Saved in:
2
Plant-based milk consumption in India : motivators, deterrents and marketing strategies in a competitive market
Basu, Avirupa
;
Murti, Ashutosh Bishnu
;
Mandal, Pratap …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10014567158
Saved in:
3
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
Saved in:
4
Revitalization of the Slovenian herbal market? : a mixed study approach
Krsnik, Sabina
;
Erjavec, Karmen
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10014473504
Saved in:
5
Strategies to drive interactivity and digital engagement : a practitioners' perspective
Tong, Suk Chong
;
Chan, Fong Yee
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 901-920
Persistent link: https://www.econbiz.de/10014428185
Saved in:
6
"A whiter shade of pale" : whiteness, female beauty standards, and ethical engagement across three cultures
Mady, Sarah
;
Biswas, Dibyangana
;
Dadzie, Charlene A.
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10014233452
Saved in:
7
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
8
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
9
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
10
U.S. consumer m-commerce involvement: Using
in-depth
interviews
to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Cogent Business & Management
6
(
2019
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012657029
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