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Search: subject:"interactive media"
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Subject
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Interaktive Medien
488
Interactive media
469
Online-Marketing
89
Internet marketing
88
Consumer behaviour
83
Konsumentenverhalten
83
Internet
68
Social Web
66
Social web
66
Deutschland
63
Electronic Commerce
63
Germany
63
E-commerce
61
Beziehungsmarketing
55
Relationship marketing
55
Theorie
50
Theory
50
Advertising effects
38
Werbewirkung
38
Online retailing
35
Online-Handel
35
Multimedia
34
USA
33
United States
33
Marketing management
32
Marketingmanagement
32
Brand management
30
Markenführung
30
Website
27
Media usage
26
Mediennutzung
26
Digital media
25
Digitale Medien
25
Kommunikation
25
Mobile marketing
22
Mobile Marketing
21
Informationstechnik
20
Virtual reality
20
Virtuelle Realität
20
Communication
19
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Online availability
All
Undetermined
92
Free
38
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All
Article
322
Book / Working Paper
171
Journal
3
Type of publication (narrower categories)
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Article in journal
180
Aufsatz in Zeitschrift
180
Aufsatz im Buch
146
Book section
146
Hochschulschrift
37
Graue Literatur
36
Non-commercial literature
36
Thesis
31
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
22
Arbeitspapier
19
Working Paper
19
Amtsdruckschrift
10
Case study
10
Fallstudie
10
Government document
10
Handbook
5
Handbuch
5
Konferenzschrift
5
Conference proceedings
4
Forschungsbericht
4
Collection of articles written by one author
3
Sammlung
3
Conference paper
2
Guidebook
2
Konferenzbeitrag
2
Lehrbuch
2
Market information
2
Marktinformation
2
Ratgeber
2
Textbook
2
Advisory report
1
Gutachten
1
Interview
1
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1
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1
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English
309
German
184
Undetermined
4
French
2
Spanish
2
Italian
1
Polish
1
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Author
All
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
4
Gandal, Neil
4
Heun, Thomas
4
Michelis, Daniel
4
Pelsmacker, Patrick de
4
Bellman, Steven
3
Chiagouris, Larry
3
Diefenbach, Sarah
3
Friedrichsen, Mike
3
Hassenzahl, Marc
3
Kochhan, Christoph
3
Molleman, Lucas
3
Moutchnik, Alexander
3
Mäder, Ralf
3
Neumann, Marcus M.
3
Noort, Guda van
3
Pavlou, Paul A.
3
Pereira, Francis
3
Rodgers, Shelly
3
Sharma, Ravi S.
3
Tan, Margaret
3
Thorson, Esther
3
Voorveld, Hilde
3
Albers, Sönke
2
Anda, Béla
2
Arechar, Antonio
2
Beyer, Gilbert
2
Blunden-Willms, Margot
2
Breugelmans, Els
2
Brooten, Lisa
2
Ceyp, Michael H.
2
Chapkovski, Philipp
2
Coffey, Amy Jo
2
Coleman, Stephen
2
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Institution
All
Europäische Kommission
4
IGI Global
4
Springer Fachmedien Wiesbaden
4
European Centre for the Development of Vocational Training
2
Universität St. Gallen
2
American Academy of Advertising
1
Bertelsmann Stiftung
1
Centre for Educational Research and Innovation
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland / Deutscher Bundestag / Ausschuss für Bildung, Wissenschaft, Forschung, Technologie und Technikfolgenabschätzung
1
Duale Hochschule Baden-Württemberg Stuttgart / Studiengang BWL-DLM / Medien und Kommunikation
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europarat / Audiovisuelle Informationsstelle
1
Europäische Kommission / Direktion Innovation
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Gemeinsame Forschungsstelle / Institut für Technologische Zukunftsforschung
1
Europäische Kommission / Gemeinsame Forschungsstelle / Institut für Technologische Zukunftsforschung / European Science and Technology Observatory
1
Europäische Kommission / Generaldirektion Informationsgesellschaft
1
Europäischer Ausschuss der Regionen
1
Fachhochschule Wiener Neustadt für Wirtschaft und Technik
1
Gesellschaft für Innovative Marktforschung <Heidelberg>
1
Haufe-Lexware GmbH & Co. KG
1
International Conference on Information and Communication Technologies in Tourism <10, 2003, Helsinki>
1
International Conference on Information and Communication Technologies in Travel and Tourism <12, 2005, Innsbruck>
1
International Institute of Social and Economic Sciences
1
Kommunalverband Ruhrgebiet
1
Kongress Zugangsnetze im Wettbewerb <2000, München>
1
Melbourne Business School
1
NPA Conseil
1
OECD
1
Springer-Verlag GmbH
1
Stuttgarter Mediensymposium <2, 2008, Stuttgart>
1
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Published in...
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The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
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Source
All
ECONIS (ZBW)
482
USB Cologne (EcoSocSci)
10
RePEc
3
Other ZBW resources
1
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21
On the design of service interaction with conversational agents : understanding users' affective, cognitive, and behavioral responses to imperfections
Riquel, Johannes
-
2022
-
1. Auflage
Persistent link: https://www.econbiz.de/10013286599
Saved in:
22
A framework for enhancing the influence of Facebook advertising : the key role of personalisation and interactivity
Arora, Taanika
- In:
International journal of economics and business …
24
(
2022
)
3
,
pp. 305-343
Persistent link: https://www.econbiz.de/10014308806
Saved in:
23
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
24
Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
25
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
26
Digital entertainment : the next evolution in service sector
Das, Subhankar
(
ed.
);
Gochhait, Saikat
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012319187
Saved in:
27
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
28
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
29
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
30
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
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