Cruz, Angela Gracia B.; Buchanan-Oliver, Margo - In: Qualitative Market Research: An International Journal 18 (2015) 4, pp. 442-458
of intercultural translation. Research limitations/implications – Bridging practices provide a partial view of wider … key practice of intercultural translation between Asian and Western consumer cultures. In particular, this study shows … that intercultural translation occurs not only through ethnic economies but also in a diverse range of private and public …