Search Results - subject:"internet"

Untangling influence : the effect of follower-followee comparison on social media engagement

Peng, Yi; Lu, Liling - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015095048

AMPS : predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments

Cho, Minhwa; Jeong, Dahye; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015095112

Is digital fashion the future of the metaverse? : insights from YouTube comments

Van Ha Luong; Tarquini, Annalisa; Anadol, Yaprak; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095387

Live streaming and livelihoods : decoding the creator Economy's influence on consumer attitude and digital behavior

Sun, Jianmin; Sarfraz, Muddassar; Ivascu, Larisa; Han, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-20

Persistent link: https://www.econbiz.de/10015085038

Virtually human : anthropomorphism in virtual influencer marketing

Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015098484

The potency of audiovisual attractiveness and influencer marketing : the road to customer behavioral engagement

Akhtar, Nadeem; Siddiqi, Umar Iqbal; Gugnani, Ritika; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015098495

Social media influencer over-endorsement : implications from a moderated-mediation analysis

Cheah, Chee Wei; Kian Yeik Koay; Lim, Weng Marc - In: Journal of retailing and consumer services 79 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015098560

What drives higher active customer engagement in luxury brands’ social media? : measurement and contingencies

Aldhamiri, Ali; Carlson, Jamie; Vilches-Montero, Sonia; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-26

This study investigates customer engagement behaviors related to luxury brands on social media, focusing on the motives driving active and passive engagement. Applying a sequential mixed methods approach, drawing on netnographic and survey data analyses, the study identifies 10 emergent themes...

Persistent link: https://www.econbiz.de/10015098564

Digitalization of marketing as an innovation tool for customers' evaluation

Parkhomenko, Nataliia; Starchon, Peter; Vilcekova, Lucia; … - In: Marketing i menedžment innovacij : m&mi 15 (2024) 1, pp. 120-130

Persistent link: https://www.econbiz.de/10014577938

GNN-IR : examining graph neural networks for influencer recommendations in social media marketing

Park, Jinhee; Ahn, Hyeongjin; Kim, Dongjae; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015084905