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Search: subject:"lifestyle marketing"
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Lebensstil
6
Lifestyle
6
Consumer behaviour
3
Konsumentenverhalten
3
Lifestyle marketing
3
Marketing management
3
Marketingmanagement
3
lifestyle marketing
3
Generation Y
2
Sport
2
Sportmarketing
2
Sports
2
Sports marketing
2
action sports
2
branding
2
bundling
2
coolness
2
customisation
2
differential pricing
2
individuals
2
life patterns
2
multi-channel customer management
2
personalisation
2
personalised-customised hybrid bundles
2
self-selection
2
sustainability
2
sustainable behaviour
2
sustainable lifestyle marketing
2
Action sports
1
Advertisements
1
Advertising
1
Australia
1
Australien
1
Beauty
1
Beziehungsmarketing
1
Brand management
1
Bundling strategy
1
Cause-Related Marketing
1
Cause-related marketing
1
Grassroots sporting events
1
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5
Free
2
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Article
8
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5
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5
Article
1
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1
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1
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English
7
Undetermined
1
Author
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Parris, Denise Linda
3
Rakic, Beba
2
Rakic, Mira
2
Bouchet, Adrien
1
Bowers, Josh
1
Bujisic, Milos
1
Kandampully, Jay
1
Kukreja, Jyoti
1
Li, Yizhi
1
Liu, Qing
1
O'Hagan, Lauren Alex
1
Shapiro, Stephen L.
1
Welty Peachey, Jon
1
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Amfiteatru Economic Journal
1
Amfiteatru economic : an economic and business research periodical
1
International Journal of Revenue Management
1
International journal of revenue management : IJRM
1
International review on public and non-profit marketing
1
Journal of historical research in marketing
1
The evolution of business in the cyber age : digital transformation, threats, and security
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
6
EconStor
1
RePEc
1
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1
Modernity, beauty and the Swedish "way of life" :
lifestyle
marketing
in Stomatol toothpaste advertisements : 1910-1940
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
4
,
pp. 424-452
Persistent link: https://www.econbiz.de/10013454223
Saved in:
2
Towards a lifestyle experience : a phenomenological conceptualization and scale development in the hotel context
Li, Yizhi
;
Kandampully, Jay
;
Liu, Qing
;
Bujisic, Milos
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648440
Saved in:
3
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
Saved in:
4
Sustainable
Lifestyle
Marketing
of Individuals: the Base of Sustainability
Rakic, Mira
;
Rakic, Beba
- In:
Amfiteatru Economic Journal
17
(
2015
)
40
,
pp. 891-908
This paper highlights the sustainable
lifestyle
marketing
of an individual (SLMOI). The SLMOI is the activity, a set of …
Persistent link: https://www.econbiz.de/10011724981
Saved in:
5
Sustainable
lifestyle
marketing
of individuals : the base of sustainability
Rakic, Mira
;
Rakic, Beba
- In:
Amfiteatru economic : an economic and business research …
17
(
2015
)
40
,
pp. 891-908
This paper highlights the sustainable
lifestyle
marketing
of an individual (SLMOI). The SLMOI is the activity, a set of …
Persistent link: https://www.econbiz.de/10011824826
Saved in:
6
More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
Saved in:
7
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10009791534
Saved in:
8
Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda
- In:
International Journal of Revenue Management
7
(
2013
)
2
,
pp. 138-154
This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid bundles and proposes using these bundles to target Generation Y action sports...
Persistent link: https://www.econbiz.de/10010685429
Saved in:
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