Modernity, beauty and the Swedish "way of life" : lifestyle marketing in Stomatol toothpaste advertisements : 1910-1940
Lauren Alex O' Hagan
| Year of publication: |
2022
|
|---|---|
| Authors: | O'Hagan, Lauren Alex |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 4, p. 424-452
|
| Subject: | Advertisements | Beauty | Lifestyle marketing | Modernity | Sweden | Toothpaste | Schweden | Lebensstil | Lifestyle | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-01-2022-0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454223