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Search: subject:"likes"
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Social Web
10
Social web
10
Internet marketing
9
Online-Marketing
9
Likes
8
Consumer behaviour
7
Konsumentenverhalten
7
likes
5
Social media
4
Facebook
3
Instagram
3
Markenführung
3
comments
3
Advertising effects
2
Benedikt Korda
2
Beziehungsmarketing
2
Brand management
2
Comments
2
Department of Statistics and Probability
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E-commerce
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Electronic Commerce
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Experiment
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Facebook likes
2
Nonprofit marketing
2
Nonprofit organization
2
Nonprofit-Marketing
2
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Prague
2
Professional sports
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Profisport
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Relationship marketing
2
Social network
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Soziales Netzwerk
2
Sportmarketing
2
Sports marketing
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The Commercial College
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University of Economics
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University of Special Sciences
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history of statistics
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Závodský, Prokop
2
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1
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1
Bae, Giwoong
1
Barnet, Katherine
1
Chang, Yaping
1
Clement, Michel
1
Corthouts, Joris
1
Dembo, Josh
1
Denys, Astrid
1
Evers, Noah F. G.
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1
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Gindl, Stefan
1
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1
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1
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1
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1
Han, Min Chung
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Haruvy, Ernan
1
Hinz, Oliver
1
Hirsch, Peter B.
1
Kane, Gerald C.
1
Kim, Hye-jin
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Koroleva, Ksenia
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Kumar, V.
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1
Lee, Byungtae
1
Lee, Kyunghee
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Li, You
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Matos, Miguel Godinho de
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Popkowski Leszczyc, Peter T. L.
1
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1
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1
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International journal of sport management and marketing : IJSMM
2
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Cyber Behavior, Psychology and Learning (IJCBPL)
1
International Journal of Online Marketing (IJOM)
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of destination marketing & management
1
Journal of management information systems : JMIS
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Politická ekonomie
1
Politická ekonomie : teorie, modelování, aplikace
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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ECONIS (ZBW)
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2
BASE
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RePEc
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date (oldest first)
1
Social media and nonprofit fundraising : the influence of Facebook
likes
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 33-65
Persistent link: https://www.econbiz.de/10014466292
Saved in:
2
How do
likes
influence revenue? : a randomized controlled field experiment
Grahl, Jörn
;
Hinz, Oliver
;
Rothlauf, Franz
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383037
Saved in:
3
Social media influencers' community and content strategy and follower engagement behavior in the presence of competition : an Instagram-based investigation
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 406-419
Persistent link: https://www.econbiz.de/10014229057
Saved in:
4
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
5
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
Saved in:
6
Thumbs down on "
likes
"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior
Han, Min Chung
- In:
International review on public and non-profit marketing
18
(
2021
)
2
,
pp. 255-272
Persistent link: https://www.econbiz.de/10012545539
Saved in:
7
Likes
on image posts in social networking services : impact of travel episode
Tamaki, Satoru
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012588672
Saved in:
8
The extent of the influences of social media in creating "impulse buying" tendencies
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
21
(
2020
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10012199534
Saved in:
9
Content- und Engagement-Analysen zur Messung von Markenvorlieben auf Instagram
Polfuß, Jonas
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
2
,
pp. 43-47
Persistent link: https://www.econbiz.de/10012302599
Saved in:
10
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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