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Search: subject:"logo design"
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Brand management
26
Markenführung
26
Brand image
23
Markenimage
23
Consumer behaviour
20
Konsumentenverhalten
20
Logo design
20
Brand
16
Markenartikel
15
Product design
15
Produktgestaltung
15
logo design
13
Advertising effects
11
Werbewirkung
11
Brand evaluation
4
Visualisierung
4
Visualization
4
Brand logos
3
Brand meaning
3
Consumer response
3
Corporate visual identity
3
Perception
3
Wahrnehmung
3
Brand equity (consumer)
2
Brand identity
2
Brand logo
2
Brand name
2
Branding
2
Corporate culture
2
Evaluation
2
Global branding
2
Kansei engineering
2
Marketing
2
Processing fluency
2
USA
2
United States
2
Unternehmenskultur
2
Values
2
Visual representation
2
Youth education brands
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Undetermined
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Article
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research-article
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English
36
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Luffarelli, Jonathan
3
Torres, Anna
3
Athaide, Gerard A.
2
Cao, Huai
2
Costa, Patrício
2
Cuny, Caroline
2
Fornerino, Marianela
2
Grobert, Julien
2
Jiang, Yuwei
2
Li, Bin
2
Machado, Joana Cesar
2
Machado, Joana César
2
Mahmood, Ammara
2
Mugge, Ruth
2
Mukesh, Mudra
2
Sääksjärvi, Maria
2
Zhu, Zhijuan
2
Ackermann, Claire-Lise
1
Alvarado, Jorge
1
Belboula, Imène
1
Bhatt, Siddharth
1
Boman, Laura
1
Bresciani, Sabrina
1
Carvalho, Leonor Vacas de
1
Chan, Eugene Y.
1
Chattopadhyay, Amitava
1
Chen, Tingting
1
Cian, Luca
1
Costa, Patricio
1
De Villiers, Rouxelle
1
Del Ponte, Paolo
1
Deutsch, Jonathan
1
Elder, Ryan S.
1
Fajardo, Tatiana M.
1
Fonseca, Beatriz
1
Gierl, Heribert
1
Giroux, Marilyn
1
Gonzalez-Jimenez, Hector
1
Gopikrishna, Ravikanti
1
Gorn, Gerald J.
1
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The journal of product & brand management
7
Journal of Product & Brand Management
5
The journal of brand management : an international journal
3
Journal of marketing research
2
Entrepreneurship in the Digital Era : Case Studies, Approaches, and Tools for Ecosystems, Business Models, and Technologies
1
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of economic research
1
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
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ECONIS (ZBW)
30
Other ZBW resources
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1
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
2
Exploring consumer segments defined by affective responses to naturalness in
logo
design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Logo creation with archetypes : using archetypical shapes to design brand-compliant logos for start-ups
Steinecke, Sophie
;
Pätzmann, Jens
- In:
Entrepreneurship in the Digital Era : Case Studies, …
,
(pp. 117-146)
.
2023
Persistent link: https://www.econbiz.de/10014431388
Saved in:
5
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
6
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
7
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun
;
Park, Jooyoung
;
Kim, Seongseop
; …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
Saved in:
8
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
9
Safe together, vulnerable apart : how interstitial space in text logos impacts brand attitudes in tight versus loose cultures
Gupta, Tanvi
;
Hagtvedt, Henrik
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10012654899
Saved in:
10
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
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