Ailawadi, Kusum L.; Kopalle, Praveen K.; Neslin, Scott A. - In: Marketing Science 24 (2005) 1, pp. 12-24
for P&G and competitor brands from the period before value pricing was initiated. We then formulate a dynamic manufacturer-retailer … Stackelberg model that includes P&G, a national-brand competitor, and a retailer. The model takes P&G's move as given and …