Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
Year of publication: |
2005
|
---|---|
Authors: | Ailawadi, Kusum L. ; Kopalle, Praveen K. ; Neslin, Scott A. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 24.2005, 1, p. 12-24
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | dynamic game-theoretic models | manufacturer-retailer Stackelberg | competitor response | retailer response | pricing decisions | promotion decisions |
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