Search Results - subject:"marketing activity"

Marketing-as-practice : a framework and research agenda for value-creating marketing activity

Skålén, Per; Cova, Bernard; Gummerus, Johanna; … - In: Marketing theory 23 (2023) 2, pp. 185-206

Persistent link: https://www.econbiz.de/10014293943

Marketing strategies in the banking services sector with the help of data science

Zatonatska, Tetiana; Hubska, Maryna; Shpyrko, Viktor - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 121-127

Persistent link: https://www.econbiz.de/10013277516

Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

Kisiołek, Artur; Karyy, Oleh; Halkiv, Liubov - In: Comparative Economic Research. Central and Eastern Europe 23 (2020) 2, pp. 87-102

In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions' (HEIs) marketing policies to be diversified, digitalized, and integrated into the...

Persistent link: https://www.econbiz.de/10013204634

Knowledge Management, Trust and Communication in the Era of Social Media

Paliszkiewicz, Joanna (contributor) - 2020

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...

Persistent link: https://www.econbiz.de/10014323778

Comparative analysis of the practice of Internet use in the marketing activities of higher education institutions in Poland and Ukraine

Kisiołek, Artur; Karyy, Oleh; Нalkiv, Liubov - In: Comparative economic research : Central and Eastern Europe 23 (2020) 2, pp. 87-102

In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) marketing policies to be diversified, digitalized, and integrated into the...

Persistent link: https://www.econbiz.de/10012417665

Knowledge management, trust and communication in the era of social media

Paliszkiewicz, Joanna (ed.) - 2020

Persistent link: https://www.econbiz.de/10014230342

Methodical Approach to Ensuring Effectiveness of Marketing Activity of an Industrial Enterprise

Strupynska Nataliia V. - In: Business Inform (2013) 8, pp. 379-387

marketing activity of an industrial enterprise, the basis of which is preliminary assessment of its effectiveness (calculation … approach to formation of the programme of ensuring effectiveness of marketing activity of an industrial enterprise, which …-ordination of strategic goals of the marketing activity, which correspond with the general trend of the strategy of marketing …

Persistent link: https://www.econbiz.de/10010855287

МЕТОДИЧЕСКИЙ ПОДХОД К ОБЕСПЕЧЕНИЮ ЭФФЕКТИВНОСТИ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ ПРОМЫШЛЕННОГО ПРЕДПРИЯТИЯ...

ВАСИЛЬЕВНА, СТРУПИНСКАЯ НАТАЛЬЯ - In: Бизнес Информ (2013) 3, pp. 379-387

Цель статьи заключается в разработке и обосновании этапов методического подхода к обеспечению эффективности маркетинговой деятельности промышленного...

Persistent link: https://www.econbiz.de/10011216991

Sites of states with a dynamically developing socio-political structure and economy : analyzing forms and methods of obtaining competitive advantages of transnational (global) comp...

Sozinova, Anastasia A.; Meteleva, Olesya A. - In: Current Problems of the World Economy and International …, (pp. 233-242). 2022

Persistent link: https://www.econbiz.de/10013262889

Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing : the experience of Ukraine

Penkova, Oksana H.; Kharenko, Andrii O.; Lementovska, … - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 13-29

Persistent link: https://www.econbiz.de/10011998188