Marketing managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than …

Marketing managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than … How Feedback Can Improve Managerial Evaluations of Model-based Marketing Decision Support Systems Ujwal … managers often provide much poorer evaluations of model-based marketing decision support systems (MDSSs) than are warranted by …

marketing decision support systems (MDSS) has not yet been formalized to the extent that appropriate computer-based support can …