//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing-finance interface"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing-finance interface
25
marketing-finance interface
20
Börsenkurs
14
Share price
14
Capital income
11
Kapitaleinkommen
11
Customer satisfaction
9
Ankündigungseffekt
8
Announcement effect
8
Event study
8
Kundenzufriedenheit
8
Advertising
6
Innovation
6
Shareholder value
6
Werbung
6
customer satisfaction
6
Aktienmarkt
5
Brand management
5
Firm performance
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Shareholder Value
5
Stock market
5
Unternehmenserfolg
5
marketing–finance interface
5
Anlageverhalten
4
Behavioural finance
4
Brand image
4
Börsengang
4
Ereignisstudie
4
Firm value
4
Initial public offering
4
Markenimage
4
Marketing
4
Marketing–finance interface
4
New product development
4
Produktentwicklung
4
Beziehungsmarketing
3
CAPM
3
more ...
less ...
Online availability
All
Undetermined
37
Free
7
Type of publication
All
Article
55
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Hochschulschrift
1
Thesis
1
Language
All
English
54
Undetermined
2
German
1
Author
All
Tuli, Kapil R.
5
Hanssens, Dominique M.
3
Agarwal, Manoj Kumar
2
Bayer, Emanuel
2
Grewal, Rajdeep
2
Hoffmann, Arvid O. I.
2
Jang, Soocheong
2
Kurt, Didem
2
Lim, Leon Gim
2
Luo, Xueming
2
Malshe, Ashwin
2
Mintz, Ofer
2
Moorman, Christine
2
Oh, Yun Kyung
2
Park, Kwangmin
2
Pauwels, Koen
2
Pupovac, Ljubomir
2
Skiera, Bernd
2
Srinivasan, Shuba
2
Wies, Simone
2
Akdeniz, M. Billur
1
Albadvi, Amir
1
Aspara, Jaakko
1
Avagyan, Vardan
1
Bendig, David
1
Bharadwaj, Sundar G.
1
Brady, Mairead
1
Brettel, Malte
1
Bărbulescu Robinson, Adina
1
Camacho, Nuno
1
Cao, Zixia
1
Carrillat, François A.
1
Chandy, Rajesh K.
1
Chen, Chien-Wei
1
Cheong, Chee Seng
1
Chiang, Min-Hsien
1
Choi, Kyeong-Seop
1
Cillo, Paola
1
Colicev, Anatoli
1
De Beijer, Dominique
1
more ...
less ...
Published in...
All
Journal of marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing research : JMR
2
Australian journal of management
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
European research studies
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Management research review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Letters
1
Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of applied business research
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
54
RePEc
2
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Franchising structure changes and shareholder value : evidence from store buybacks and refranchising
Sadovnikova, Anna
;
Kacker, Manish
;
Mishra, Saurabh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10014336208
Saved in:
2
Financial returns to corporate brand extensions : does typicality matter?
Sezen, Burcu
;
Hanssens, Dominique M.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10014374831
Saved in:
3
Innovation imprinting : why some firms beat the post-ipo innovation slump
Wies, Simone
;
Moorman, Christine
;
Chandy, Rajesh K.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 232-252
Persistent link: https://www.econbiz.de/10014245085
Saved in:
4
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
Padigar, Manjunath
;
Pupovac, Ljubomir
;
Sinha, Ashish
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1277-1298
Persistent link: https://www.econbiz.de/10013463926
Saved in:
5
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak
;
Brady, Mairead
;
Lamest, Markus
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Saved in:
6
Should B2B start-ups invest in marketing?
Mintz, Ofer
;
Lilien, Gary L.
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 220-237
Persistent link: https://www.econbiz.de/10014530422
Saved in:
7
Tarred with the same brush? : advertising share of voice and stock price synchronicity
Cheong, Chee Seng
;
Hoffmann, Arvid O. I.
;
Zurbruegg, Ralf
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012662145
Saved in:
8
Does disclosure of advertising spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
9
Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
10
The contribution of managerial ability on customer satisfaction : an empirical investigation
Ngo, Thanh
;
Mai, Enping
;
Siguaw, Judy
;
Jory, Surendranath R.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 343-369
Persistent link: https://www.econbiz.de/10014303242
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->