Search Results - subject:"media advertising"

Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610

Persistent link: https://www.econbiz.de/10015062823

Köster, Antonia; Matt, Christian; Hess, Thomas - In: Business & information systems engineering 63 (2021) 4, pp. 349-366

Persistent link: https://www.econbiz.de/10012599810

Lưu Thị Minh Ngọc - In: VNU journal of economics and business 1 (2021) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10013499158

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014239877

Yang, Ping; Li, Kefang; Ji, Chunli - In: Marketing intelligence & planning 41 (2023) 2, pp. 229-243

Persistent link: https://www.econbiz.de/10014253352

Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568

Persistent link: https://www.econbiz.de/10013550372

Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561

Persistent link: https://www.econbiz.de/10014313613

Kim, Alex Jiyoung; Balachander, Subramanian - In: Production and operations management : the flagship … 32 (2023) 6, pp. 1865-1879

Persistent link: https://www.econbiz.de/10014328206

Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014364470

Kim, Jihye; Jeong, Hyun Ju - In: International journal of advertising : the review of … 42 (2023) 8, pp. 1267-1294

Persistent link: https://www.econbiz.de/10014450198

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