Do all roads lead to rome? : exploring the relationship between social referrals, referral propensity and stickiness to video-on-demand websites
Year of publication: |
2021
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Authors: | Köster, Antonia ; Matt, Christian ; Hess, Thomas |
Published in: |
Business & information systems engineering. - Atlanta, Georgia : AIS, ISSN 1867-0202, ZDB-ID 2478345-6. - Vol. 63.2021, 4, p. 349-366
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Subject: | Social referrals | Organic search | Social media advertising | Website stickiness | Referral propensity | Social Web | Social web | Website | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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