Hwang, Jinsoo; Kim, Hyunjoon; Kim, Heather Markham - In: Journal of Hospitality and Tourism Technology 14 (2023) 3, pp. 430-443
Purpose This study aims to examine the differences among memorable brand experience, brand preference and behavioral … also revealed that memorable brand experience has a positive influence on brand preference, which in turn positively … difference between robot servers and human servers in memorable brand experience, brand preference and behavioral intentions in …