Restaurant innovativeness and brand attachment : the role of memorable brand experience
Hsiu-Yu Teng, Chien-Yu Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Teng, Hsiu-Yu ; Chen, Chien-Yu |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 47.2023, 5, p. 827-850
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| Subject: | brand attachment | innovativeness | memorable brand experience | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Innovation | Markenimage | Brand image | Gastronomie | Restaurant industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211042065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014292009