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Search: subject:"message persuasiveness"
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Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
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Werbewirkung
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Advertising
3
Message persuasiveness
3
Psychology of advertising
3
Werbepsychologie
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Werbung
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Personality psychology
2
Persönlichkeitspsychologie
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message persuasiveness
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Altruism
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Altruismus
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Autonomous motivation
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Broadcasting
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Charitable behavior
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Charitable organization
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Charity
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Cognition
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Communication
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Eigeninteresse
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Emotion
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Fundraising
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Gastronomie
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Gemeinnützige Organisation
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Intrinsic and extrinsic goal-framing
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Kognition
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Kommunikation
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Leistungsmotivation
1
Message strategy
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Motivation
1
Need to belong
1
Other-benefit appeals
1
Perceived fit
1
Präferenztheorie
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Restaurant industry
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Restaurant marketing
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Self-benefit appeals
1
Self-construal
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English
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Baek, Tae Hyun
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Bailey, Ainsworth Anthony
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Foti, Lianne
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Hwang, Yoo Hee
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Kim, Seeun
1
Kim, Yeonshin
1
Lee, Seungae
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Pentina, Iryna
1
Pounders, Kathrynn R.
1
Shin, Joongwon
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Teng, Lefa
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Yoon, Sukki
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Yuan, Yige
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Zhang, Lixuan
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Zhu, Xiajing
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International journal of advertising : the review of marketing communications
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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1
Diners' responses to talent vs. effort of restaurant employees
Hwang, Yoo Hee
;
Shin, Joongwon
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012585668
Saved in:
2
Broadcasting and narrowcasting : the impact of affective and cognitive message framing on
message
persuasiveness
Foti, Lianne
;
Zhu, Xiajing
;
Yuan, Yige
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
Saved in:
3
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
4
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
5
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna
;
Bailey, Ainsworth Anthony
;
Zhang, Lixuan
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10011852934
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