Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Year of publication: |
2020
|
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Authors: | Foti, Lianne ; Zhu, Xiajing ; Yuan, Yige ; Teng, Lefa |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 8, p. 1183-1201
|
Subject: | affective | Broadcasting | cognitive | digital advertising | message persuasiveness | narrowcasting | Kognition | Cognition | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
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