Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117
Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial … to understand how female sexuality influence buying behaviours and decisions of the millennial. Design … communication, and the millennial in the study comprises youths between the age of 21and 40 years and demographically defined by …