Word on the street: apparel-related critical incidents leading to eWOM and channel behaviour among millennial and Gen Z consumers
Amy Dorie and David Loranger
| Year of publication: |
2024
|
|---|---|
| Authors: | Dorie, Amy ; Loranger, David |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 2, p. 148-161
|
| Subject: | eWOM | Critical incidents | Millennial | Gen Z | Self-determination theory | Appare |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2022-5213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519706