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Search: subject:"mobile ease of use"
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Consumer behaviour
2
Innovation adoption
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Innovationsakzeptanz
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Malaysia
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Mobile Business
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Mobile business
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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mobile ease of use
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mobile usefulness
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Hotel industry
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Hotellerie
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MEOU
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MTAM
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Mobile Anwendung
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Mobile application
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Mobility
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Mobilität
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PLS-SEM
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Partial least squares
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Partielle kleinste Quadrate
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Structural equation model
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Strukturgleichungsmodell
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Taiwan
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attitude
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intention to use
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mobile application
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mobile shopping
1
mobile technology acceptance model
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mobility
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partial least square structural equation modelling
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perceived personalisation
1
perceived playfulness
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perceived security
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reachability
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survey
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Foo, Pik-Yin
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Hng, Chi-Yang
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Lim, Ai-Fen
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Lim, Vivien Mei-Yin
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Nair, Radha Krishnan
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Rajat Subhra Chatterjee
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International journal of services, economics and management
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ECONIS (ZBW)
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Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin
;
Rajat Subhra Chatterjee
;
Foo, Pik-Yin
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Saved in:
2
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang
;
Foo, Pik-Yin
;
Lim, Ai-Fen
;
Nair, Radha …
- In:
International journal of services, economics and management
11
(
2020
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
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