Alexandris, Kostas - In: International Journal of Event and Festival Management 7 (2016) 1, pp. 2-20
context of mountain running races; and the influence of event personality on event involvement and loyalty. Design …/methodology/approach – In total, 177 runners ( n =177) at two mountain running races participated in the study and filled the brand personality … the context of outdoor sport events and especially mountain running races; and second, while it has been theoretically …