Testing the role of sport event personality on the development of event involvement and loyalty : the case of mountain running races
Kostas Alexandris
| Year of publication: |
2016
|
|---|---|
| Authors: | Alexandris, Kostas |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 7.2016, 1, p. 2-10
|
| Subject: | Event involvement | Event loyalty | Mountain running races | Sport event personality | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Sport | Sports | Beziehungsmarketing | Relationship marketing | Großveranstaltung | Big event | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-10-2015-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011578744