Search Results - subject:"multicultural environment"

Cultures Within National Cultures: International Marketing Within the Domestic Marketing Environment

Tantawy, Rasha Y; George, Babu P - In: Economic Review: Journal of Economics and Business 14 (2016) 1, pp. 26-34

As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same...

Persistent link: https://www.econbiz.de/10011985109

Cultures within national cultures : international marketing within the domestic marketing environment

Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34

Persistent link: https://www.econbiz.de/10012012462

An Interview-Based Assessment of the Influence of Ethnocentrism in Business

POCOVNICU, Alexandra; VASILACHE, Simona - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 13 (2012) 3, pp. 478-492

importance of cultural differences and similarities awareness and the role of management in taking advantage of a multicultural … environment. For instance, the manager-subordinate communication may be affected by ethnocentrism. If an ethnocentric manager has …

Persistent link: https://www.econbiz.de/10010579483

Internationalization of Higher Education: A Case Study of Leonardo da Vinci Project

Milosz, Elzbieta; Milosz, Marek; Adam, Jean-Michel; … - International School for Social and Business Studies, …

The results of the project Leonardo da Vinci VETPRO Mobility titled "The internationalization of education in WSPA" implemented at the College of Business and Administration in Lublin (WSPA) are presented in this paper. The project aimed to develop a strategy for the foreign students’...

Persistent link: https://www.econbiz.de/10010552573