Search Results - subject:"multiple media use"

Individuals' preference for multiple media use : underlying motives

Robinson, Jelen R. - In: Qualitative market research : an international journal 20 (2017) 4, pp. 435-451

Persistent link: https://www.econbiz.de/10011814293

The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use

Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442

Persistent link: https://www.econbiz.de/10011854276

Towards an enhanced understanding of the behavioural phenomenon of multiple media use

Robinson, Helen R. - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 699-718

Persistent link: https://www.econbiz.de/10011746374

Individuals’ preference for multiple media use – underlying motives

Robinson, Helen R. - In: Qualitative Market Research: An International Journal 20 (2017) 4, pp. 435-451

multiple media use include eight dimensions: comfort with multitasking; multi-channel preference; effectiveness and efficiency …/value This paper presents a unique insight into individuals’ preference for multiple media use, uncovering the underlying …

Persistent link: https://www.econbiz.de/10014987663

Multiple media use, polychronicity and multitasking : a review of literature and proposed research directions

Robinson, Helen - In: The marketing review 16 (2016) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10011642087