Stoyneva, Irina; Vracheva, Veselina - In: New England journal of entrepreneurship : NEJE 25 (2022) 2, pp. 121-143
from Net Advantage. The authors track changes to the proportion of firms with naming attributes, such as name length and … type of name. The authors also examine variability in those characteristics during the industry’s evolution, comparing … traditionally on name choices and name change patterns of incumbents. By using marketing and linguistics methods when analyzing …