Search Results - subject:"need for Cognition"

Individual differences and knowledge acquisition capability in joint ICT project teams in Malaysia

Ojo, Adedapo Oluwaseyi; Murali Raman - In: International journal of technology, policy and … 17 (2017) 1, pp. 20-39

Persistent link: https://www.econbiz.de/10011795757

The effects of associative slogans on tourists' attitudes and travel intention : the moderationg effects of need for cognition and familiarity

Zhang, Hui; Gursoy, Dogan; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 56 (2017) 2, pp. 206-220

Persistent link: https://www.econbiz.de/10011637094

Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084

Persistent link: https://www.econbiz.de/10011783542

How gamers process in-game brand placements under different game-involvement conditions

Vashisht, Devika - In: Management research review 40 (2017) 4, pp. 471-490

Persistent link: https://www.econbiz.de/10011707377

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704

Persistent link: https://www.econbiz.de/10011799694

Purchase decision: does too much choice leave us unhappy?

Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, Hung-Chang - In: European Journal of Marketing 51 (2017) 7/8, pp. 1248-1265

2 × 2 experimental design, this study examines the influence of the interaction of choice variety with need for … cognition (NFC) on positive and negative emotions, and then tests the mediating effects on purchase intentions. The sample …

Persistent link: https://www.econbiz.de/10014723488

The direct and indirect effect of NFC on marketers’ work norms, vocational socialization, individual ethical position, and ethical perceptions

McClaren, Nicholas; Vocino, Andrea - In: Journal of Business & Industrial Marketing 32 (2017) 1, pp. 109-123

conditions. This study aims to better understand the relationships among need for cognition (NFC), the individual ethical …

Persistent link: https://www.econbiz.de/10014844091

Literacy matters in marketing

Huhmann, Bruce A. - In: International Journal of Bank Marketing 35 (2017) 5, pp. 750-760

Purpose Literacy represents one’s ability to process and produce materials related to a domain. One type of this higher-order, global individual difference variable is consumer financial literacy. It stems from one’s financial information processing capacity, prior financial knowledge, and...

Persistent link: https://www.econbiz.de/10014761188

Consumer skepticism towards CSR messages

Zhang, Lu; Hanks, Lydia - In: International Journal of Contemporary Hospitality Management 29 (2017) 8, pp. 2070-2084

fluency, NFC and mood was explored. Findings Individuals high in need for cognition responded more positively after reading a … investigated the impact of processing fluency, individuals’ need for cognition and mood on consumer skepticism. This study fills … for cognition (NFC) and mood – on consumer skepticism toward corporate social responsibility (CSR) messages. Design …

Persistent link: https://www.econbiz.de/10014765172

How gamers process in-game brand placements under different game-involvement conditions

Vashisht, Devika - In: Management Research Review 40 (2017) 4, pp. 471-490

’ brand recall and brand attitude under varied game-involvement and need for cognition (NFC) conditions from attention and …

Persistent link: https://www.econbiz.de/10014952668