Search Results - subject:"neue Medien"

Arab digital journalism

Mellor, Noha - 2023

Persistent link: https://www.econbiz.de/10014023287

Digital entrepreneurship and the global economy

Munoz, J. Mark (ed.) - 2023 - 1 edition

Persistent link: https://www.econbiz.de/10014023329

The SAGE handbook of the digital media economy

Flew, Terry (ed.); Holt, Jennifer (ed.); Thomas, Julian (ed.) - 2023

Persistent link: https://www.econbiz.de/10013535657

Skins in the game : fashion branding and commercial video games

Reay, Emma; Wanick, Vanissa - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 73-90). 2023

Persistent link: https://www.econbiz.de/10013542110

The acceleration of digital communications in the durable goods industry : a study on white goods firms after COVID-19

Hu, Lala; Olivieri, Mirko - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1465-1478

Persistent link: https://www.econbiz.de/10014314132

Paywall suspensions and digital news subscriptions

Chae, Inyoung; Ha, Jihyeon; Schweidel, David A. - In: Marketing science 42 (2023) 4, pp. 729-745

Persistent link: https://www.econbiz.de/10014317640

Handlungsraum Media Management : Fallstudien und Analysen für Wirtschaft, Design und Technik

Kochhan, Christoph (ed.); Moutchnik, Alexander (ed.) - 2023

Dieses Buch enthält Fallstudien und Analysen, die aus einem intensiven interdisziplinären Dialog zwischen Wissenschaft und Praxis im Studiengang Media Management (B.Sc.), Fachbereich Design Informatik Medien, der Hochschule RheinMain, Wiesbaden, entstanden sind. Die rasante Entwicklung von...

Persistent link: https://www.econbiz.de/10014318532

The utilisation of digital media for branding start-ups

Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523

Persistent link: https://www.econbiz.de/10014335136

Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media

Kieling, Ana Paula; Tezza, Rafael; Vargas, Guilherme Lima - In: International journal of wine business research 35 (2023) 1, pp. 45-65

Persistent link: https://www.econbiz.de/10014335593

Optimal microtargeting of advertising

Danaher, Peter J. - In: Journal of marketing research 60 (2023) 3, pp. 564-584

Persistent link: https://www.econbiz.de/10014294950