The acceleration of digital communications in the durable goods industry : a study on white goods firms after COVID-19
Lala Hu and Mirko Olivieri
| Year of publication: |
2023
|
|---|---|
| Authors: | Hu, Lala ; Olivieri, Mirko |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 7, p. 1465-1478
|
| Subject: | COVID-19 | Digital media | Durable goods | Industrial marketing | White goods | Coronavirus | Dauerhafte Konsumgüter | Digitale Medien | Konsumgüter | Consumer goods |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-09-2021-0422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314132