Mann, Bikram Jit Singh; Babbar, Sonia - In: Journal of Asia Business Studies 11 (2017) 4, pp. 368-386
Purpose The purpose of this study is to study the impact of new product announcements on the shareholder value in India …. Originality/value The present study goes a step further in establishing the reasons for value creation when new product … announcements are made by the Indian firms. The analysis has been carried out industry wise to identify the determinants of …