Saulīte, Linda; Ščeulovs, Deniss - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-16
whether national news media brands will have an audience in future. Therefore, young audience consumption trends have become … national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a … contemporary media environment. Numerous experts believe that competition among news media outlets has intensified dramatically due …