Hakala, Ulla; Lemmetyinen, Arja; Kantola, Satu‐Päivi - In: Marketing Intelligence & Planning 31 (2013) 5, pp. 538-556
university students. Given the high number of respondents who had not visited Finland, the analysis focused on non‐visitors. Six … travellers, including non‐visitors, and thereby increase the likelihood of a first or repeat visit. Originality/value – To the … authors’ knowledge, this is the first study to focus on awareness of a country among non‐visitors. …