Tea tourism : designation of origin brand image, destination image, and visit intention
Year of publication: |
2023
|
---|---|
Authors: | Liang, Shao-Hua ; Lai, Ivan K. W. |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 3, p. 409-427
|
Subject: | brand image | Designation of origin | destination image | non-visitors | tea culture tourism | visiting intention | Tourismus | Tourism | Markenimage | Brand image | Herkunftsbezeichnung | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour |
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