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Search: subject:"nonrandom targeting"
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behavioral targeting
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 699-725
Persistent link: https://www.econbiz.de/10011760368
Saved in:
2
Big data and marketing analytics in gaming : combining empirical models and field experimentation
Nair, Harikesh
;
Misra, Sanjog
;
Hornbuckle, William J., IV.
-
2013
-
This version: Dec 20, 2013
Persistent link: https://www.econbiz.de/10010411711
Saved in:
3
Supply licensing when the manufacturer strategically commits to invest in R&D
Usta, Mericcan
;
Erhun, Feryal
;
Hausman, Warren H.
-
2013
Persistent link: https://www.econbiz.de/10011523068
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