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Offensive and defensive marketing in spatial competition
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
22
(
2019
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10012007442
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Social media strategies in product-harm crises
He, Shu
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
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